Art Direction: John Baldridge | Video production: David Cochran | Storyboard: Hannah Diorio-Toth | Narration: Lisa Kulick
The line for replacement organs is long, with millions experiencing organ failure every year in the United States. In fact, the majority of these sick patients aren't even put on the transplant waiting list because there aren't enough natural human organs available.
Carnegie Mellon researchers have a vision: to save lives by increasing the of organs available to patients in need. Bioengineered organs will one day eliminate the transplant waiting list.
We created this video as part of a digital marketing communications strategy to raise awareness of the problem, but also the potential solution being developed by Carnegie Mellon researchers.
Art Direction and storyboard: John Baldridge | Video production and editing: David Cochran
I started a video series at Carnegie Mellon University's College of Engineering focusing on the hidden talents of our engineering faculty. The idea came to me when I saw that one of our professors was an accomplished organist. I was surprised to discover that Materials Science and Engineering Professor Tony Rollett, is not only an accomplished materials scientist—he's also a talented concert organist. As a young boy in Oxford, England, he developed an interest in the organ that's flourished throughout his life.
The series will featured diverse faculty with different talents such as singing, glassblowing, photography, and painting.
Art Direction and storyboard: John Baldridge | Video production and editing: David Cochran
Carnegie Mellon University professor Marc De Graef is known for his research in the area of microstructural characterization of structural intermetallics and magnetic materials, but in his spare time, he loves playing the guitar.
Art Direction and storyboard: John Baldridge | Video production and editing: David Cochran
Carnegie Mellon University Civil and Environmental Engineering Assistant Teaching Professor Jim Thompson doesn't just construct buildings. When he's not working with students at Carnegie Mellon University, he's busy constructing harmonies with his barbershop quartet, The Sweatermen, a passion he's had for as long as he can remember.
Art Direction and storyboard: John Baldridge | Video production and editing: David Cochran
When not in the lab Carnegie Mellon University College of Engineering professor Liz Holm is still working with materials—but in a different kind of way. Her passion for glass-blowing combines her love for materials with art, beauty, and the serenity of being in the moment.
Ideation, storyboard, and video production: John Baldridge
This video was created for an MBA course elective at Pitt called, Creativity and Problem-solving, which is taught by Prof. Frits Pil. The course focused on practical factors associated with fostering creative ideation in individual and teams, leading creative endeavors, and creative ideation in the organizational context, but also the research supporting our understanding of these efforts.
As part of the course, students were asked to deliver a 3-minute video identifying a specific problem, alongside the solutions he considered, and a proposed solution to the issue. The challenge I selected was that of the waste and cost associated with shoes needed to meet children’s growing feet. The video was developed to present the associated problem-solving process and solution. All videos were reviewed by a post-doctoral fellow in cinematic studies as well as Prof. Pil. My video was then entered into the campus wide creativity contest held each year for MBA students and won the Brosius Creativity Award.
It was extremely rewarding to be able to merge both my passion for suitability and design into a feasible business solution.
Ideation, storyboard, and video production: John Baldridge | Narration: Daniel Tkačik
I created a program at the Dean’s Office of Carnegie Mellon University’s College of Engineering where we could leverage our student body to help use capture and create compelling content. I created this video to help recruit a select group of students to help the marketing and communications team report on events and activities from the student perspective. We were looking for enthusiastic, self-driven individuals who would be dedicated to the growth, development, and overall mission of the College of Engineering. Students were able to attend events and activities on and off campus, sometimes with special access.
Students were able to gain valuable experience in social media marketing by working directly with the College of Engineering marketing and communications team. This is the team responsible for promoting research such as autonomous vehicles, 3-D printing heart muscle tissue, and exoskeletons—just to name a few. The goals was to help students become a better communicator, which is an essential skill in any profession, while allowing them to do something impactful and enjoyable in a real-world setting.
